There’s no time like the present so I’m writing my first blog entry as I sit in Barajas Airport, Madrid. I’m waiting for my flight which should have left at 7.40 but is now scheduled for 11.35. Only a 4 hour delay but hey it’s August so I should count myself lucky shouldn’t I?

I’m not sure why the flight’s been delayed but I’m in good company because neither do the airline’s office staff and I’m fairly sure that if I asked one of my fellow passengers they wouldn’t know either, but then I can’t ask them because I don’t know who they are either. Someone knows what went wrong with the plane but I don’t know them and I don’t know anyone that does, so I’m not in the know which leads us to Cofacio and the reason we created it.

Cofacio is designed to bring people together and promote cooperation through the use of social media. We want Cofacio to help people to be in the know by connecting them with the people and organisations around them. The great thing is that this is already happening. Were the airline I’m flying with to follow the example of the Piccadilly Line on Twitter at http://twitter.com/tubepiccadil (instead of charging for an information text service) then they’d have been a better flow of information and everyone right know would be a lot happier. It’s a great example of how sharing even the simplest information at very little cost to oneself can make a real difference for many others, why leave others in the dark if you have the the ability to help them?

We know that social media is making it possible for people to share information and collaborate on a scale, and with an ease, never experienced before. We believe we are at the beginning of a period of change in how people, companies and organisations share information, interact and cooperate. We plan to be part of that change and we invite you to join us.